The First Steps to Take to Start a New Business

開(kāi)始創(chuàng)業(yè)的第一步

In any type of economy， there are many opportunities for entrepreneurs to go into business for themselves. Recent Bureau of Labor Statistics show that about 71 percent of future employment will come from small businesses. The following areas are likely to thrive for small businesses:

不管在什么樣的經(jīng)濟(jì)形勢(shì)下，創(chuàng)業(yè)者都有很多機(jī)會(huì)自主創(chuàng)業(yè)。最近勞工統(tǒng)計(jì)局的調(diào)查顯示未來(lái)71%的就業(yè)就會(huì)由小企業(yè)提供。以下是一些將會(huì)繁榮發(fā)展的小企業(yè)類(lèi)型：

1.Career counseling

就業(yè)輔導(dǎo)

2.Catering

公共飲食業(yè)

3.Computer and Office Machine Repair

電腦以及辦公室儀器維修

4.Day Care

日護(hù)

5.Educational Services and Products

教育服務(wù)及相關(guān)產(chǎn)品

6.Financial Planning

財(cái)務(wù)規(guī)劃

7.Home Health Care

居家護(hù)理

8.Marketing， promotion， and public relations

推銷(xiāo)，促銷(xiāo)，公關(guān)關(guān)系

9.Senior Fitness and recreation

高級(jí)健身和娛樂(lè)

10.Specialized delivery services

專(zhuān)門(mén)的運(yùn)送服務(wù)

First， you want to be sure that you have the characteristics that make an entrepreneur. If， after your self-analysis， you determine that you do want to start a small business， then the first step you must take is proper planning。

首先，你要確定自己有成為創(chuàng)業(yè)者的必備特征。在自我分析之后，你得確定自己想開(kāi)創(chuàng)自己的事業(yè)，那么你的第一步行動(dòng)應(yīng)該是建議一個(gè)合適的計(jì)劃。

The First Steps to Start a New Business

創(chuàng)業(yè)的第一步

職場(chǎng)專(zhuān)家：如何邁出創(chuàng)業(yè)的第一步？

1.Identify a Product or Service That is Needed in the Marketplace。

確立你要銷(xiāo)售的是在市場(chǎng)上有需求的服務(wù)和產(chǎn)品

The list of products and services that are needed in the marketplace is unlimited. You may have a dream that you’ve had for years about an invention. You may have a new idea about a current， or old， product or service that can be used in a new way. You may have a talent that you want to use to start your business. Any of these ideas will work。

市場(chǎng)上有需求的產(chǎn)品和服務(wù)數(shù)不勝數(shù)。可能，這幾年來(lái)你一直渴望創(chuàng)新。也可能，你有將某個(gè)新產(chǎn)品(服務(wù))或舊產(chǎn)品(服務(wù))另作他用的新創(chuàng)意。也可能，你的某項(xiàng)天賦很適合創(chuàng)業(yè)。以上任何一種想法都可能為你創(chuàng)業(yè)鋪路。

What you have to do is find a niche for your product or service. A niche is a small， but profitable， segment of the market where there is demand for your product. The Small Business Administration has a Small Business Startup Kit that can help you focus on factors you should consider。

你要做的就是為你的產(chǎn)品或服務(wù)找到市場(chǎng)定位。定位的市場(chǎng)是很小的，但也是有利可圖的，是市場(chǎng)上對(duì)你的產(chǎn)品有需求的那一部分。在小企業(yè)管理中有關(guān)于開(kāi)創(chuàng)小企業(yè)的方法，顯示了創(chuàng)業(yè)時(shí)你應(yīng)該考慮的重點(diǎn)。

Finding a niche requires marketing research. You have to realize that your small business can’t be all things to all people. Even large companies find a niche for their products. Let’s take Wal-Mart， for example. Their niche is bargain-minded customers. You have to analyze your product and figure out what type of customer you should market it to. The trend is to make your niche small. Instead of marketing to the familiar 18-49 age group， you want to identify a more specific group。

找到一個(gè)市場(chǎng)定位需要做市場(chǎng)調(diào)查。你必須意識(shí)到你的生意不會(huì)涉及所有的產(chǎn)品，也不能面向所有的客戶。即使是大公司都也要定位自己的產(chǎn)品市場(chǎng)。比如說(shuō)，沃爾瑪?shù)氖袌?chǎng)定位是零售市場(chǎng)。你必須要分析你的產(chǎn)品，并確定你的目標(biāo)客戶是什么樣的群體。與定位于18-49歲的客戶群來(lái)說(shuō)，你需要做更精確的市場(chǎng)定位。

After doing your market research， you should be able to realistically determine the potential of this business and whether it a realistic expectation that you can reach it？ Another important question to answer is whether you will enjoy the business and if you are willing to do the hard work and put in the long hours necessary to achieve success。

在做完市場(chǎng)調(diào)查后，你要能夠?qū)嵤虑笫堑卮_定你所售產(chǎn)品的發(fā)展前途，你是否能夠?qū)崿F(xiàn)自己對(duì)它的期望？另一個(gè)你必須回答的重要問(wèn)題就是，你是否喜歡這個(gè)事業(yè)，是否愿意努力工作，投入必要長(zhǎng)的時(shí)間和精力以達(dá)到成功。

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